BUILT FOR operators,
NOT FOR DASHBOARDS.
Most behavioral health marketing buys impressions and calls it a day. The work here is narrower and more honest. Every dollar, every keyword, every backlink ties to a single question. Did this admit a client this month, and will it admit one next month.
Treatment is a slow-trust category. Families research for weeks, referral partners watch quietly for years, and a single bad placement can undo a quarter of brand work. The services on this page are built around that reality.
Paid search captures the people already in motion. Local SEO and Google Business Profile build the trust that closes them. Reporting tells the operator which channel is actually carrying the program.
There are no retainers built around vanity dashboards, no white-label decks pretending to be insight, and no bidding wars against your own organic listings. Channels are picked because they fit the program, not because they fit a package.
The result is a quieter media plan that does more. Fewer line items. Fewer surprises in the monthly review. More admitted clients per dollar, traced cleanly from query to call to intake.
SERVICES
& SYSTEMS.
Nine disciplines, one loop. Each one feeds the next, and every line ties back to admitted clients and census.
Karle Kreatives.
Design and brand systems led by Becka Karle. Every Solvhaus product and client site starts here.
Book a discovery call“Karle Kreatives handles the design and brand systems that make our work look as sharp as it runs. Every Solvhaus product, every client site, every pitch deck starts with them.”
NINE LAYERS, one loop.
The disciplines above are not a menu. They sit on top of each other, and the loop only works when each one is doing its job. Here is what each layer covers in practice.
- 01Demand capture
- Branded and non-branded Google Search
- Performance Max for treatment and local service queries
- Bing and DuckDuckGo coverage where margins allow
- 02Demand creation
- Meta prospecting for family decision makers
- Creative testing cadence (concept, hook, proof, offer)
- Retargeting windows sized to the actual sales cycle
- 03Local authority
- Google Business Profile hygiene and posting cadence
- Citation cleanup across treatment directories
- Review velocity systems with staff and alumni
- 04Organic surface area
- On-page SEO for service and location pages
- Programmatic city and condition pages where ethical
- Schema, internal linking, and Core Web Vitals work
- 05Off-site trust
- Clinician and alumni placements in real publications
- Trade press and association mentions
- Resource pages and association directories
- 06Measurement
- GA4 and GTM rebuilt around admitted clients, not form fills
- Call tracking with intake-stage attribution
- Weekly one page report the operator actually reads
- 07Alumni engagement
- Structured check-in cadence post-discharge
- Alumni review generation and reputation flow
- BedFlow CRM configured for alumni outreach
- 08Compliance & audit
- Joint Commission and CARF readiness assessments
- Operational workflow and documentation gap analysis
- Staff training systems and defensible record keeping
- 09Solvhaus onboarding
- BedFlow referral intake logic and CRM configuration
- Roll Call HM house management workflows and staff training
- Ongoing support until the team is self-sufficient
THE WORK AFTER discharge.
Alumni programs that actually run. Check-in cadences, review systems, and a BedFlow account built around the people who already trust you.
Most programs spend everything on acquisition and nothing on the people who already graduated. An alumni program is not a newsletter and a picnic. It is a system.
Structured check-ins at 30, 90, and 180 days. Review generation that feeds Google Business Profile and referral confidence. A BedFlow account configured specifically for alumni outreach, so every touch is logged and nothing falls through.
The best referral source a treatment center will ever have is a person they already helped. This service makes sure that source stays active.
A clear process. No performance.
The first ninety days fix what is broken. Everything after that compounds what works.
- 01Audit
Two weeks of quiet inspection. Account structure, tracking, GBP, organic surface area, and the gap between reported leads and actual admits. The deliverable is a short document with the three things that will move the needle, not forty.
- 02Foundation
Rebuild tracking around admitted clients. Fix the obvious leaks in paid search. Clean up GBP, citations, and the worst on-page pages. Most programs see the largest single jump here, before a dollar of new spend.
- 03Cadence
Weekly testing in paid, monthly content and link work in organic, and a standing thirty minute call to keep the loop tight. No agency theater. The same person on the call is the person in the account.
- 04Compounding
Quarters two and three are where the loop earns its keep. Lower cost per admit, more organic share of voice, and a referral channel that finally has its own attribution.
PLAIN TERMS, on purpose.
The contract is short because the relationship is the contract. A few things worth saying up front.
Behavioral health programs with at least one open license, a real admissions process, and an operator who reads the numbers. Single facilities, small groups, and platform companies all welcome.
Lead aggregators, networks that share calls across five brands, or programs looking for someone to rubber stamp a media plan a board already approved.
Monthly, with a thirty day exit clause in both directions. No long lockups, no setup fees that survive a bad fit. The work either earns its keep each month or it ends.
Every account, every pixel, every document. Ad accounts stay in your name. Reporting lives in your Drive. Nothing here is held hostage when the engagement ends.
PRICED FOR operators.
Three engagement shapes. Each one is the same operator running the same loop, sized to where the program actually is. Numbers below are starting points, not gospel.
- Foundation$3,500one time · two weeks
The audit. Account structure, tracking, GBP, organic surface area, and the gap between reported leads and actual admits. Short document with the three things that will move the needle, not forty.
- Paid search and Meta account teardown
- GA4, GTM, and call tracking review
- GBP and local presence audit
- Written plan with the first ninety day priorities
- Operator$6,500per month · single facility
The full loop for one program. Nine disciplines run by the same person who built the plan. Monthly engagement, thirty day exit clause both directions.
- Google Ads, Meta, Local SEO, GBP, and backlinks
- Weekly testing cadence and creative iteration
- Reporting rebuilt around admitted clients
- Standing thirty minute operator call
- Platform$11,500per month · multi-location
For groups running two or more facilities, or a platform company with shared admissions. Same loop, scaled across locations with consolidated and per-site reporting.
- Everything in Operator, across up to four locations
- Per-location attribution and consolidated dashboards
- Cross-facility referral and review systems
- Quarterly strategy review with leadership
- Compliance and systems audit$4,500 flat
Joint Commission or CARF readiness, workflow gap analysis, and documentation that holds up under inspection.
- Alumni program build$5,000 setup · $1,250 per month
Check-in sequences, review generation, and a BedFlow alumni outreach account configured to stay active.
- Solvhaus onboarding$3,500 flat
BedFlow and Roll Call HM setup, staff training, and intake-to-daily workflow configuration.
- Call tracking & attribution$950 flat
Call tracking numbers, source attribution, and dashboard configuration so you know which channel produced each admit.
- Google Business Profile overhaul$1,500 flat
Complete GBP optimization, review response templates, photo strategy, and posting cadence for local search.
- Meta pixel & conversion setup$1,500 flat
Pixel installation, custom conversions, audience building, and initial campaign structure for paid social.
Ad spend is separate and stays in your accounts. No markups on media, no spend-based fees, no minimum budgets. The retainer covers the work.
A QUIET HOUR
beats a loud deck.
Most first calls end with one or two specific things to try, whether the engagement happens or not. Bring the account, the numbers, and the questions.
Leave with a plan worth running.